I started with stories, and never really stopped.

I read Literature in English at Obafemi Awolowo University, which is a long way of saying I spent four years learning how people explain themselves. Product design turned out to be the same work with different tools: find what someone is actually trying to do, then get everything else out of the way.

Since 2021 I've designed a music streaming app, a learning platform, a utilities payment product used by more than a hundred thousand people, and a loyalty ecosystem spanning a customer app, a merchant portal and an admin dashboard. The work I'm proudest of is rarely the prettiest screen — it's the moment a merchant with no technical background finishes a setup flow without asking anyone for help.

I think in systems. One hundred components, three products, one shared language. It's less glamorous than a hero screen and it's the reason teams ship faster.

Outside client work I co-founded Tekisite, a nonprofit teaching young people in underserved Lagos communities practical technology skills. I direct the academy programme, which mostly means applying the same user-centred thinking to a curriculum instead of an interface.

If you're building something complicated and want it to feel simple, say hello.